Global internet connectivity has revolutionized the way that we consume video. OTT video platform providers are now able to offer content over both wired or wireless telecom networks. Netflix, YouTube, Hulu and Prime Video are just a few of the top platforms to benefit from this. Let’s read more about ctv advertising.
The days of content consumers having to pick from just a few channels are gone. An OTT platform allows them to access content from anywhere, anytime. Do you have plans to create such a platform for your viewers? This article will cover the many monetization models you can choose from. Keep reading for more information.
There are many types of OTT video monetization models
There are many OTT monetization models available. Each one will be discussed in detail in this section.
Model for SVOD businesses
Subscription Video On Demand is also known as SVOD. This model is very similar in concept to traditional pay TV packages. This model charges a monthly or annual subscription price. A subscription allows the user unlimited access. Netflix and Amazon Prime are some of the most popular.
Model for AVOD revenue
AVOD is advertising-based video of demand. The AVOD business model allows users to access free content. Advertisements are the main source for income. YouTube is a great example of AVOD. This model is most effective for platforms that have a large audience.
TVOD monetization model
TVOD stands for transactional videos on demand. It’s also known as a pay per view model. You can rent or even sell individual videos to customers. The TVOD model has two types. The Electronic Sell-Through is where the user has permanent access to the content and only pays once. Download To Rent allows users to access content for a short time at a slightly lower price.
PVOD stands for Premium-Video-On-Demand. Users can access content faster than the rest with this model. This means that viewers can access movies much earlier than their release date and pay a higher price.
Model of hybrid TV
This business model can be diversified to include all revenue streams, including SVOD and TVOD. Amazon Prime is one of the most popular examples of such a model. Amazon Prime is a premium channel that may charge additional fees. Viewers might pay a monthly subscription fee.